In research for an upcoming article I happened upon an outstanding video describing the marketing campaign behind the Alfred Hitchcock film Psycho. It was utterly fascinating to watch and listen to the dialogue and manners of 1960s Americana. As I continued watching, I kept imagining what any of those executives would have thought of the sorcery of cell phones and instant downloads we now have today.
Today’s creation comes from a look back in film history to project towards our future. As I conduct two surveys among two different markets I prepared direct questions specific to the wants, needs and desires of each communities. In the coming weeks, I’m sure I will be sharing some very interesting results. You really can’t make this stuff up!